While the Cincinnati Bengals continue to pour upgrades into Paycor Stadium and explore massive details ahead of the lease expiring — such as adding a dome — the franchise also keeps partnering up with companies around the city.
Tuesday, the Bengals announced a new partnership with Procter & Gamble:
P&G will become the presenting sponsor of multiple community initiatives, including Bengals Girls FLAG Football which helps increase access to the sport of football to more women, especially high school female student-athletes, through the fast-growing and fun sport of flag football. The deal also includes prominent media, content and branding throughout Paycor Stadium.
The Bengals striking deals with local companies that presumably help cash flow is an annual thing now and goes well beyond the actual renaming of the stadium.
This latest initiative, though, perhaps involves the biggest name yet and arrives ahead of the Bengals attempting to keep names like Ja’Marr Chase and even Tee Higgins on long-term deals next summer.
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