The Philadelphia Eagles and Jefferson Health, an industry leader in clinical and compassionate care, have announced a multi-year agreement to designate the healthcare system as a Proud Partner of the gold-standard NFL franchise. As part of the fully integrated deal, Jefferson Health will receive sponsorship rights as the Philadelphia Eagles’ Official Health System Partner. As part of that recognition, Jefferson Health will have the exclusive right to have its logo on the team’s practice jerseys.
“Jefferson Health’s expertise in patient care, research, and education is one of the many qualities that underscores their importance to the Greater Philadelphia area,” said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. “We are privileged to align ourselves with an institution whose distinguished reputation is built on a longstanding commitment to the community. This exciting, new partnership with Jefferson Health will now be proudly represented on our practice jerseys, at Lincoln Financial Field, and in many other ways throughout the region.”
“At Jefferson, our commitment to the community goes beyond providing exceptional care; it’s about making a tangible difference in the lives of those we serve,” said Nick Ragone, Esq., Executive Vice President & Chief Marketing & Communications Officer, Jefferson. “Partnering with the Philadelphia Eagles, a team that exemplifies excellence, teamwork, and unity, is a remarkable opportunity for us to extend our reach and impact. Through this collaboration, we aim to bring essential healthcare resources, education, and support to even more people across the region. We believe that, just as sports unite our city, this partnership will help us foster a healthier and more connected community.”
The partnership also includes logo integration on the Eagles’ home press conference backdrop and game-presenting rights to the team’s Crucial Catch: Intercept Cancer game against the Cleveland Browns on Sunday, October 13.
The NFL’s Crucial Catch program aligns with the mission of the Sidney Kimmel Comprehensive Cancer Center at Jefferson Health, which is recognized by U.S. News & World Report as a high-performing cancer care center and designated a Comprehensive Cancer Center by the National Cancer Institute (NCI) for excellence in cancer care, prevention measures, and research.
This long-term partnership will enhance the Eagles and Jefferson Health’s shared connection and commitment to the region. Together, the organizations will leverage their platforms in collaborative ways to benefit and improve the lives of fans, patients, partners, network members, and local residents.
In addition, Jefferson Health will receive a prominent branding presence at Lincoln Financial Field, including a dedicated activation space on Pepsi Plaza for fans to engage with on game days. Promotional support and exposure will also extend across the team’s digital, print, and social media platforms, radio advertising during Eagles game broadcasts, and integration into the team’s preseason telecasts.