The UCLA Bruins men’s basketball team added six high-impact players in the transfer portal this offseason. How did that happen?
Well, Mick Cronin discussed how things are different this time around than last year. And, it begins with NIL, per Ben Bolch of The Los Angeles Times.
“Our NIL grew exponentially,” Cronin told The Times this week, referring to the team’s name, image and likeness resources. “All you have to do is look at our recruiting class this year versus last year.”
The NIL landscape has drastically changed the world of college sports. While it took time for UCLA to reap the benefits, Cronin and the men’s basketball program have landed a lot of big names in the portal this offseason.
As time goes by, UCLA should be even to play a bigger factor in the NIL landscape.