Brian Kelly speaks about balancing booster donations with NIL support

College athletics are changing right in front of our eyes. It’s time we adapt to it.

We have talked about [autotag]NIL[/autotag] and how it affects college football so much that we could write an entire dissertation about it. Is it good for the game? Is it bad for the game? The answers to those questions remain to be seen. The only certainty is that NIL is here and it’s best to just embrace it.

In the past, if people wanted to donate to LSU athletics, they would usually donate to the booster club of that sport. Adding new NIL collectives raises the question of where you should donate if you choose to do so. [autotag]Brian Kelly[/autotag] has an idea of how to handle that issue.

“As I understand it, you’ll get points from donating to the NIL through TAF,” he said, per On3. “I think there is a way to kind of funnel both of those together now. I think that’s what this is all starting to begin to look like. …If you give to the NIL at LSU, you get points to get upgrades on your seats and a tax deduction, which we don’t have right now, but I think that’s coming.

“I think it’s just natural in its progression of everything that we’ve seen from revenue sharing in 2025 that that’s kind of the next iteration. So although that might be the case right now, I think we’re starting to move closer towards if you do make a donation, you’re gonna be able to see that through TAF go to an NIL.”

College athletics are changing right in front of our eyes. It’s time we adapt to it.

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