Talk about taking advantage of a love of a condiment. Hellman’s Mayonnaise has partnered with Tennessee Titans QB Will Levis on a perfume.
Yes, we are talking about Parfum de Mayonnaise, Will Levis No. 8
The fragrance you’ve been craving is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Daily supply is limited.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann’s Mayonnaise (@Hellmanns) August 13, 2024
If you are wondering what goes into this, um, fragrance, that is what you will have to do because it instantly sold out.
Fragrance notes:
Tart Lemon: The fragrance opens with a bright, zesty burst of tart lemon that provides a refreshing and clean introduction.
Mayonnaise Accord: At the heart of the fragrance lies a daring mayonnaise accord. The creamy and slightly tangy note adds an unexpected twist, mirroring Will Levis’s bold personality. The mayonnaise accord provides a rich, smooth texture to the fragrance, making it intriguingly complex and memorable.
Parsley: Complementing the mayonnaise, a whisper of parsley adds a fresh, herbal element to the scent’s heart. The green, aromatic quality of the herb enhances the fragrance with a natural, earthy tone, reminiscent of a well-prepared dish.
Coffee Undertones: This fragrance would not be complete without subtle coffee undertones reminiscent of Will’s signature mayonnaise-infused brew. The coffee note brings a robust, slightly bitter edge filled with depth and warmth. It adds a comforting, familiar touch, grounding the fragrance in a sense of reliability and strength.
Musk: A sensual musk base weaves through the composition, providing a soft, lingering allure. This classic note evokes the physicality of an athlete, leaving a lasting impression that is both powerful and sophisticated.
Creamy Vanilla: The fragrance is rounded out with creamy vanilla, adding a sweet comforting finish. This note balances the tartness of the lemon and the creaminess of the mayonnaise, creating a harmonious blend that is both inviting and intriguing.