Gene Haas to keep one NASCAR charter, rebrand to Haas Factory Team

Gene Haas will keep one Stewart-Haas Racing charter while rebranding to Haas Factory Team for the 2025 NASCAR Cup Series season.

Stewart-Haas Racing previously announced it would shut its doors after the 2024 NASCAR season; however, co-owner [autotag]Gene Haas[/autotag] will be sticking around. On Thursday afternoon, it was announced that Haas will keep one of the four Stewart-Haas Racing charters and continue his presence in NASCAR by rebranding to the [autotag]Haas Factory Team[/autotag].

Alongside the one-car Cup Series program, Haas Factory Team will operate a two-car program in the NASCAR Xfinity Series, the same as the 2024 season. Joe Custer will be the president of Haas Factory Team, and drivers and team partners will be announced ahead of the 2025 NASCAR season next February.

This was rumored as a possibility for weeks, but it now means all Stewart-Haas Racing charters have a likely home. It is excellent that Haas will continue his presence in NASCAR, and it’ll be interesting to see which manufacturer the team will run for in 2025 and beyond. Stewart-Haas Racing might be nearing an end, but Haas Factory Team is just beginning.

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