The UCLA Bruins are repping the Jordan brand on the field: literally. After recently announcing their Jackie Robinson collection with Roots of Fight, the Bruins replaced their logo with the iconic Jordan emblem on their football practice field.
In 2021, the Bruins agreed to a massive seven-year deal with Jordan worth $46.45 million to don the Nike-owned brand. Only a few years into their partnership, the Bruins display the logo proudly on their practice field.
The new field logo comes at a good time, as new enthusiasm has swept the organization in light of the hiring of DeShaun Foster as head coach and Eric Bieniemy as offensive coordinator.
🔥Fresh look at the recently installed Jordan logo at #UCLA’s practice field. #GoBruins #4sUp pic.twitter.com/SqGiPuo4RF
— Sidelines – UCLA (@SSN_UCLA) March 29, 2024
Though the change to the Bruins’ facility is merely cosmetic, it displays their partnership with Jordan prominently.
As the Bruins begin to revamp their football program and inspire more buzz on campus, showing off their high-end sponsor should help drive apparel sales and draw fans’ attention to the Bruins.