Former Superstar Racing Experience Chief Executive Officer Don Hawk will join the Skip Barber Racing School in 2024 as the organization’s new Chief Strategy Officer. Hawk will play an instrumental part in the continued growth and development of the Skip Barber Racing School brand which includes racing schools, safe driving academies, an iconic formula car race series, and a professional race team operating in SRO and IMSA.
Hawk played a key role in the expansion of the SRX brand and served as the series’ CEO for two years. Prior to his time at SRX, Hawk worked as Speedway Motorsports, Inc’s Chief Racing Development Officer overseeing expansion, innovation, and competition at all eleven of Speedway Motorsports’ venues.
“The Skip Barber Racing School is something I knew about and admired for the 36 years I’ve been involved full-time in racing,” Hawk said. “That interest peaked even more-so over the last two years having worked so well and directly with Owner & CEO Anthony DeMonte throughout the SRX seasons. I recently visited VIR for over 7 hours of non-stop touring of the new facility and one-on-one meetings with Anthony. I knew then that this is what I wanted to do and where I wanted to be.
“I look forward to joining the SBRS team and helping them elevate every existing avenue of the company and also help create and complete some new initiatives that are in Anthony’s radar and vision. I’m eager to put the Rolodex to work in this exciting racing platform,” Hawk added.
Hawk brings an extensive motorsports’ background to the Skip Barber Racing School. In addition to his roles with SRX and SMI, Hawk served as President of Dale Earnhardt, Inc. for seven years and as owner of Hawk Sports Management where he represented a variety of parties in motorsports, golf, and college athletics.
Throughout his career, Hawk has worked with key stakeholders in all major racing series including NASCAR, IndyCar, NHRA, SCCA, and the World of Outlaws. His efforts as Executive Vice President for U.S. Legend Cars International helped turn the grassroots level of American motorsports into an incubator for multiple generations of talent. He received the inaugural U.S. Legend Cars International O. Bruton Smith Award in 2012.
“We are thrilled and incredibly fortunate to be bringing Don onto the Skip Barber Racing School team,” SBRS Chief Marketing Officer Dan DeMonte said. “His background, expertise, and industry relationships will serve us well for many years to come, particularly as we continue to expand our reach and diversify our program offerings.”