With student-athletes now permitted to profit from their name, image and likeness (NIL), the landscape of college athletics has changed drastically in recent years. NIL deals now play a major factor in recruiting and college coaches across the country must either adapt or risk falling behind.
At the University of Colorado, eight football players, including incoming freshman Jordan Seaton, and two men’s basketball stars (KJ Simpson and Cody Williams) own NIL valuations of over $150,000, according to On3.
On3’s NIL valuation algorithm is essentially based on four primary factors: performance, influence, exposure and deal data.
Below are the eight CU football players who currently have On3 NIL valuations of over $150,000: