NASCAR has a new brand for premium headwear and apparel ahead of the 2024 season. On Friday morning, ’47 announced that it has become an official licensee of NASCAR Team Properties for premium headwear and apparel. The new deal will feature regular NASCAR, team, driver, and track-branded designs from ’47.
In 2024, the company plans to create fan engagement moments at several NASCAR races, beginning at the Daytona 500 next weekend. ’47 will support the partnership by collaborating with content creators, influencers, and celebrities. NASCAR joins the MLB, NBA, NFL, NHL, and more as professional sports involved with ’47.
This is massive news for NASCAR, which always looks to improve headwear and apparel for race fans. ’47 is the perfect company to make this happen as NASCAR heads into the 2024 season. The apparel and headwear will be able to be purchased trackside at the 2024 Daytona 500 next weekend and on ’47’s website right now.
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