The Boz among those who would have benefitted the most from NIL

With NIL being as massive as it is now, CBSSports looks back at what former players could have benefitted the most.

The name, image and likeness (NIL) era has taken over college football. Some fans love it but others hate it and are ready for it to be gone.

Unfortunately for those fans, NIL appears to be here for the long haul. This offseason particularly proved to be a wild ride with NIL. You are seeing teams like [autotag]Ole Miss[/autotag] or [autotag]Missouri[/autotag] using NIL heavily to plug some holes to try to make a deep run next year.

We know about the stars today and can usually get a rough estimate about how much they are getting from NIL but that got CBSSports thinking. What former stars would have benefitted the most from NIL? One of those is Oklahoma Sooners legend, [autotag]Brian Bosworth[/autotag].

The conversation mostly focused on those years in the 1990s and 2000s that tracked with college football’s explosion in the national consciousness, but Tom Fornelli delivered an excellent assessment of how the two-time All-American from Oklahoma could have benefited from the NIL era. “Brian Bosworth was a social media superstar 40 years before social media existed,” Tom Fornelli said. Yes, with wild hair and vocal opposition to the NCAA, you could say that “The Boz” created trending topics before we were tracking such things. He controlled the conversation, created intrigue in his off-field endeavors as well his on-field success, and he would have gotten plenty of financial opportunities through NIL throughout the state of Oklahoma. – Chip Patterson CBSSports

Bosworth was a marketing genius. He knew exactly what to say and when to say it. I’d argue he might have benefitted the most from NIL because we really haven’t seen anyone be able to market themselves as well as he did. He would have been in just about every local commercial as would have had a number of public appearances. Just think about the amount of “the sight of burnt orange makes me puke” shirts that would be sold.
I know I’d buy one.

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