All offseason long, For The Win has been catching up with WNBA stars as they do things that are important to them, like promoting financial education for players or joining other basketball leagues to keep their skills fresh.
For the Win asked several players various questions to help fans get to know them a little better. We decided to use the time to learn more about what makes them tick – and dish on some less serious moments in the W.
Some athletes were also made available through the WNBA’s Player Marketing Agreement (PMA) program, which was designed to create a holistic player experience and additional opportunities for players to earn income throughout the year. The program also helps players build their personal brands while connecting them to league partners through tentpole events and culturally relevant spaces.
“It was part of our overall marketing strategy,” Head of League Operatios Bethany Donaphin explained. “We thought, ‘How can we highlight player stories and elevate players across the league in a multifaceted way?’ Being able to have a platform that allows us to support players while they support the growth of the league was important.”
Aliyah Boston, Rhyne Howard, Jewell Loyd, Napheesa Collier, Sydney Colson all got to share their stories with For The Win recently. Here’s what they had to say about the growth of the WNBA, their personal brands and some of their more unfortunate moments on the court.
The link up you didn’t know you needed!
Stay tuned to learn more about these WNBA stars… you’ll be seeing a lot more of them on here this season 👀
Head over to the WNBA App for more next week pic.twitter.com/KPFjl3cE3K
— WNBA (@WNBA) January 11, 2024
These answers have been condensed and edited for clarity.