There’s an undeniable trend in the sports world, and it’s the increasing popularity of women’s sports, particularly at the college level.
LSU has both benefitted from and played a role in that growth, winning the women’s basketball national title in 2023 in front of a record-setting television audience.
On3 recently identified some major changes in the college sports landscape this year, and the growing audience for women’s sports — in large part thanks to athletes like LSU’s [autotag]Livvy Dunne[/autotag], [autotag]Flau’Jae Johnson[/autotag] and [autotag]Angel Reese[/autotag] — are at the forefront.
Dunne, Reese and Johnson all rank in the top 25 nationally in terms of collegiate player NIL value, and nearly $10 million people watched the national title game against Iowa, more than the WNBA Finals.
These trends are only likely to continue, and LSU’s already strong women’s programs are sure to benefit.
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