Sauber has renamed its Formula 1 team “Stake F1 Team Kick Sauber” as part of new naming rights deals following the end of its Alfa Romeo partnership.
The change has been confirmed in the 2024 entry list that has been released by the FIA, with Sauber announcing that streaming company Kick, an existing major partner for the team, has secured naming rights to the chassis for the next two seasons.
From 2026 the team will be known as Audi, but until then two companies under the same Easygo umbrella — title partner Stake was already involved since last year — will be part of the team’s official name.
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“Sauber has always been about innovation, breaking the mould and defying convention,” team representative Alessandro Alunni Bravi said. “The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.
“Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula 1. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
The entry list also reveals that AlphaTauri has retained the same team name at this stage, with the official entry called “Scuderia AlphaTauri RB.” The “RB” moniker allows flexibility with the final name for the team that is used, as a nod to Red Bull but a rumored change to “Racing Bulls” emerging over the final races of last season.