The club La Liga is sponsoring isn’t the biggest out there, but it does have the biggest name.
The Spanish top flight announced that it has become the shirt sponsor of Welsh fifth-division side Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club, which is typically shortened to CPD Llanfairpwll FC.
La Liga’s new “LL” logo will be on the shirt of the club that plays in the North Wales Coast West Division One.
“We’ve got a great group here who are really committed to bringing success to the club,” Llanfairpwll manager Gwyndaf Hughes said in a La Liga release.
“This new partnership with La Liga brings further professionalism to our side, and I know the lads can’t wait to wear the new kit with pride from this Saturday and throughout the season.”
“This partnership is a great way to bring to life our new ‘LL’ visual identity in a creative way, while enabling us to further extend our grassroots support across the UK,” said Keegan Pierce, La Liga’s managing director for the UK and Ireland.
LALIGA ✖️ Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club
A unique partnership spreading The Power of Our Fútbol has arrived in North Wales with @cpdllanfairpwll 🏴#ThePowerOfOurFútbol #ComeOnPwll pic.twitter.com/9BcofXA9QC
— LALIGA English (@LaLigaEN) September 13, 2023
According to Herald.wales, the city’s exceptionally long name “was supposedly contrived in 1869 as an early publicity stunt to give the station the longest name of any railway station in Britain.
“According to Sir John Morris-Jones the name was created by a local tailor, whose name he did not confide, letting the secret die with him.”
That nameless tailor’s decision is still paying dividends 154 years later.
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