Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
Before there was Casamigos or Crystal Head or 818, there was Cabo Wabo.
The legend of Sammy Hagar isn’t limited to his vocal range or inability to drive without moving violations. He’s not just a rock mainstay but also a sigil of branding success.
Hagar arguably started the celebrity liquor trend, founding his Cabo Wabo restaurant in 1990 and then, a few years later, bottling and selling its signature house-blend tequila. He sold that off for a significant profit, and now he’s back in the game. Hagar once again is making booze. Sadly, there is no “Hagarmeister” brand extension to be found.
I’ve already covered how delightfully impressed I was by Santo, the tequila he co-branded alongside Guy Fieri. Today we’re talking up his line of canned cocktails and white rum. Will they reach the dizzying highs of his Diners, Drive-ins and Dives collaboration? Or will they be more Chickenfoot than Van Halen?