LSU’s [autotag]Livvy Dunne[/autotag] has largely become the face of name, image and likeness deals in women’s college sports. Now, she’s using her profile to help her peers in Baton Rouge.
Dunne recently launched “The Livvy Fund” with Bayou Traditions, LSU’s NIL collective. The fund is meant to help provide equitable opportunities to deals for athletes in a unique venture.
The rising senior at LSU has amassed 7.6 million followers on TikTok and 3.8 million on Instagram, leading to an estimated NIL valuation of $3.5 million, according to On3. The only college athlete worth more is USC signee Bronny James, son of NBA superstar and future Hall of Famer LeBron James.
“As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine,” Dunne said in a statement. “I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female-student athletes while emphasizing the importance of bringing NIL funds to women in college sports.”
LSU has become a haven for NIL opportunities in women’s sports between Dunne and women’s basketball stars [autotag]Angel Reese[/autotag] and [autotag]Flau’Jae Johnson[/autotag], who also rank near the top in NIL valuation. Now, in part thanks to Dunne, more female athletes at LSU will have the opportunity to build their brands.
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