The arrival of Bronny James has already changed the USC basketball program in dozens of different ways. People near the program, or who have followed the program avidly over a longer period of time, will immediately understand that point. Casual sports fans and people who have never made a significant emotional investment in USC basketball might need a little time to grasp that reality. At any rate, this is a big, new era for USC hoops, and the most anticipated basketball season at USC since the 1970s.
(No, the 1991-1992 season in which USC earned a No. 2 seed at the NCAA Tournament was not hyped or anticipated on a scale remotely close to this next season.)
USC has a top-15-level team primarily because it has the No. 1 recruit in the country, Isaiah Collier, but BronnyJames will make USC a media-magnet team and a runaway box-office smash. USC hoops will sell tickets and draw big television ratings. Bronny won’t be the best player on this team, but he will make USC a focal point for commentators and news outlets.
Now we know the jersey number Bronny James will wear for this upcoming season. You can probably guess, but now it’s official:
FIRST LOOK: Bronny James will wear No. 6️⃣ for the Trojans. 👀 pic.twitter.com/FJdHXRCg9T
— USC Men's Basketball (@USC_Hoops) June 22, 2023
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