There’s a youth movement at Jordan Brand when it comes to the signature athletes on their roster. Jayson Tatum is absolutely the most accomplished out of all of them.
So, naturally, you’d think that Jordan Brand would like to have done a pretty significant rollout of Tatum’s signature sneaker considering that. He’s been one of the best players on one of the best teams in the NBA for, at least, the last three seasons. Tatum is the Jordan Brand headliner at this point.
Unfortunately, Jordan Brand didn’t really get a chance to execute their full plan with Tatum because, well, the internet internetted. Leaked images of Tatum’s signature shoe that released before the shoe ever came out completely changed the perception of the sneaker.
We talk about all that and more on this episode of Special Delivery. Tap in.