The red jackets all over Augusta National at the 2023 Masters, explained

It’s not just green jackets at this year’s Masters Tournament

Everyone knows that the signature jacket of the Masters Tournament is green. The best golfer at the end of the four rounds gets to take home a trophy, a few million dollars and that evergreen garment. But this year, you may see some other fancy sport coats floating around Augusta National.

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Fireball Cinnamon Whisky ran a contest to give 10 golf fans the chance to don a bright red jacket (and take home $1000) at this year’s tournament, asking people to submit their favorite “Fireball golf tradition.”

They certainly aren’t subtle, but that’s pretty much the point. For a members only club that’s notoriously strict on decorum, this is a pretty sneaky way for advertisers to get around the rulebook.

We’ll see if more companies try it out in the future — or if Augusta National finds a way to stop the practice altogether.

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