There was plenty of banter back and forth from both players and fans ahead of the AFC title game between the Cincinnati Bengals and Kansas City Chiefs.
Then things went a little overboard when Cincinnati Mayor Aftab Pureval entered the fray.
In a viral post gone wrong, the mayor threw out the nickname “Burrowhead,” among other questionable things while talking about the rivalry with the Chiefs and the upcoming game.
It didn’t take long for Pureval to apologize once the response was overwhelmingly sour from the state of Ohio and beyond.
Here’s a look at the two messages and the reaction that followed.