For the better part of the last two decades, DirecTV has been the exclusive provider of NFL Sunday Ticket. Last season, it was announced that they would no longer have the exclusive contract.
After a long negotiation with multiple companies, Google’s YouTube TV will be getting the exclusive contract for NFL Sunday Ticket starting in 2023.
The service will be available to both subscribers of YouTube TV and their subpackage YouTube Primetime Channels.
What is currently unclear is how this service will be made available to those who don’t have access to high-speed internet yet. Will they partner with any cable or satellite providers to cater to those individuals?
Either way, this is a huge step for the digital age and the distribution of the NFL.
It’s official: NFL Sunday Ticket has a new home.
The NFL today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the U.S. starting with the 2023 NFL season.
— Tom Pelissero (@TomPelissero) December 22, 2022