LeBron James, Stephen Curry, Kevin Durant to earn combined $300 million in 2022-23 season

NBA stars can credit soaring playing salaries, as well as sponsorships, led by the sneaker companies that are typically rooted in the world’s biggest economy but also have a strong global reach. Endorsements represent 35% of the $969 million in …

NBA stars can credit soaring playing salaries, as well as sponsorships, led by the sneaker companies that are typically rooted in the world’s biggest economy but also have a strong global reach. Endorsements represent 35% of the $969 million in expected earnings for the NBA’s top 15 this season. LeBron James scores the top spot with $119.5 million, including an estimated $75 million from sponsors, memorabilia, royalties and media. James’ lifetime agreement with Nike is his most lucrative deal and represents roughly 40% of his off-court earnings. Other major sponsors include AT&T;, Beats, GMC and PepsiCo. He added Crypto.com as a partner in early 2022 but otherwise has cut back on his sponsor commitments; his agreements with Blaze, Rimowa and Walmart expired this year.

Source: Kurt Badenhausen @ Sportico

What’s the buzz on Twitter?

Kurt Helin @basketballtalk
Has Darvin Ham got Davis, LeBron, Lakers leaning into small ball? nba.nbcsports.com/2022/10/13/has…12:44 PM
Nick Friedell @NickFriedell
KD is confident that Draymond’s punch isn’t going to derail the Warriors — but he also understands that it’s “not the same situation,” that he and Draymond dealt with back in 2018. He’s hoping his old team can find a way to move forward. espn.com/nba/story/_/id…12:33 PM
Stephen Curry @StephenCurry30
Philip’s #CashBackShimmy gonna be tough to beat y’all 😂😂😂 @rakuten what you got? pic.twitter.com/qMVIUxEd6t12:03 PM

Kamenetzky Brothers @KamBrothers
Thursday’s @LockedOnLakers podcast! We discuss the preseason loss to Minnesota, strong performances from LeBron/AD, no-shows from everyone else, and Westrbrook’s HuddleGate! #FirstListen @LockedOnNetwork @LockedOnNBAPods
podcasts.apple.com/us/podcast/lon…11:57 AM
Erik Slater @erikslater_
The Nets ran Chicago (Pindown into DHO) as one of the main actions initiating the offense last night and it looked beautiful.
KD looked great working off that set. pic.twitter.com/FJC0Ux4u8l10:22 AM

Lev Akabas @LevAkabas
There are three tiers of NBA stars 🏀⭐️ in terms of endorsement earnings 💵💵💵:
• LeBron at ~$75M
• Steph/KD/Giannis at ~$45M
• Russ/Klay/Dame/Harden at ~$20M
Full top 15 highest-paid NBA players list: https://t.co/E71Vd55t6B pic.twitter.com/CZM36SfIis9:00 AM

Lev Akabas @LevAkabas
LeBron tops the list of highest-paid NBA players, according to calculations by @kbadenhausen via @Sportico
He’ll earn ~$119 million this year combining salary and endorsements
Read more: https://t.co/E71Vd55t6B pic.twitter.com/k3ZIlcoaJD8:20 AM

BasketNews @BasketNews_com
LeBron James was caught in a cross fire between Westbrook and McDaniels 😂
🎥@NBATV pic.twitter.com/3Dfeu2i0i03:25 AM

Kyle Goon @kylegoon
LeBron on both him and AD finishing with double-digit rebounds: “The only way that we can gain trust (from) the coaching staff that we can play smaller and faster is that we rebound. … That is our job. Our job is to clean glass if we play small at times.” – 1:18 AM
NBA on ESPN @ESPNNBA
Bron and Pat Bev’s reaction is priceless 😅 pic.twitter.com/36hUjhxh1k12:41 AM

Jovan Buha @jovanbuha
Final: Wolves 118, Lakers 113
The Lakers fall to 1-4 in the preseason. LeBron had 25 points and 11 rebounds. AD had 19 points and 13 rebounds. Lonnie Walker played well before leaving w/ a left ankle sprain. The Lakers shot 10-38 on 3s (26.3%).
Up next: at Sacramento on Friday. – 12:39 AM
Dave McMenamin @mcten
Lakers lose to Minnesota 118-113 to drop their preseason record to 1-4. LeBron 25p on 9-of-12 11r; AD 19p on 7-of-11 13r; Lonnie 12p; Swider 11p; Pat Bev 10p 5a 4tos; Reaves 7p 5a; Russ 5p 4a. Preseason finale Friday in SAC – 12:38 AM
Kyle Goon @kylegoon
FINAL: Minnesota 118, Lakers 113
The most minutes from the main rotation so far brings us back to an old question: Is there enough help around LeBron and AD?
Duo combines for 44 points, 15-23 shooting, 24 rebounds but shooting (10 for 38 on threes), 20 turnovers sink team. – 12:38 AM
StatMuse @statmuse
LeBron tonight:
25 PTS
11 REB
9-12 FG
Looks ready for year 20. pic.twitter.com/DnITBtzyEY12:12 AM

Kyle Goon @kylegoon
LeBron can’t nail what would have been the Lakers’ third buzzer-beater of this game. Team trails TWolves 87-80 after three, LeBron with 25 points and 11 rebounds. AD with 19 points and 13 rebounds. 4 for 25 on threes still holding the Lakers back. – 12:05 AM
Mike Trudell @LakersReporter
LAL trail 87-80 after 3 Q’s.
LeBron had 25 points (9 of 12 FG’s), 11 boards and 3 assists in 25 minutes. He and AD (19 points, 13 boards, 3 assists in 27 minutes) are likely done for the night. – 12:03 AM
Mike Trudell @LakersReporter
LAL struggled in the 2nd Q, and were outscored by 8 despite a clock-beating tip from LeBron that made it 62-54 for the Wolves.
LeBron (16 points), AD (14) and Walker (9) were all very efficient at 15 for 22 (68%), but the rest of the team shot just 3 for 21 (14%). – 11:17 PM
Brad Turner @BA_Turner
LeBron James with the tip just before half-time buzzer, bringing Lakers to within 62-54 of TWolves. James lead Lakers with 16 points, 7 rebounds, AD has 14 points, 7 rebounds. Lakers are 2-for-18 from 3-point range. – 11:15 PM
Jovan Buha @jovanbuha
Halftime: Wolves 62, Lakers 54
That was as disjointed of a quarter as the Lakers have had this preseason (w/ their regulars). LeBron has 16 pts and 7 rebs. AD has 14 pts and 7 rebs. The tiny bench unit was crushed. Naz Reid has dominated with 19 pts and 11 rebs (3 offensive). – 11:15 PM
Brad Turner @BA_Turner
Lakers and TWolves are tied 30-30 end of first quarter. Lonnie Walker IV and LeBron James leads the Lakers with 9 points each. AD has 7 points, 3 rebounds, 3 assists. – 10:44 PM
Jovan Buha @jovanbuha
First quarter: Lakers 30, Timberwolves 30
AD’s buzzer-beater jumper ties the game after one. LeBron and Lonnie Walker have 9 points each. Wolves already have four offensive rebounds. A rough first quarter for Russ, who stepped out of bounds in front of the Lakers’ bench twice. – 10:44 PM
Mark Medina @MarkG_Medina
LeBron James revving up the engine in this pre-season game. As Lonnie Walker IV said at shootaround this morning, “I didn’t see any 37-year-old LeBron yet. I’m kind of waiting. But he’s still looking like he’s 20.” – 10:29 PM
Kyle Goon @kylegoon
We have a lineup with both Dennis and Pat Bev right now. Pat just snatched a steal, easy dumpoff to LeBron for a dunk. – 10:28 PM
Erik Slater @erikslater_
Nets should work this DHO from Ben to KD/Kyrie all the time if defenders are going to sag off.
That’s automatic. pic.twitter.com/NDKGlQ16zH10:25 PM

Mike Trudell @LakersReporter
This Lakers starting group has yet to play together this preseason, but newcomer Lonnie Walker IV has stood out in a 15-15 draw thus far.
Walker IV is 3 for 4 towards 7 points, with 2 boards and an assist that got LeBron a layup. – 10:23 PM
Mike Trudell @LakersReporter
Lonnie Walker IV opens this game just as LeBron did, with a pair of FG’s, both of his coming on pull-up 2-point jumpers.
LAL up 9-3. – 10:14 PM
Mike Trudell @LakersReporter
LeBron opens LAL’s 5th preseason game with a top-of-the-key 3-pointer against the Wolves. Moments later, he converted a pretty drive through traffic with a reverse layup to put LAL up 5-0. – 10:11 PM
Nick Friedell @NickFriedell
Brooklyn reserves giving back a lot of this lead against Giannis and a couple Bucks starters — but no matter how final score ends up, this was a good night for the Nets. KD/Kyrie/Simmons all played well. Claxton gave them a nice lift. The chemistry they’ve been seeking was there. – 9:54 PM
Jim Owczarski @JimOwczarski
Kevin Durant hits a three in his 30th minute of action to give the #Nets a 100-82 lead with 8:09 to go in this preseason finale. – 9:40 PM
Brian Lewis @NYPost_Lewis
Kevin Durant likes ‘vibe’ around #Nets but it comes with a caveat nypost.com/2022/10/12/kev… via @nypostsports9:32 PM
Kristian Winfield @Krisplashed
The Nets have opened up a 19-point lead over the Milwaukee Bucks here in the third quarter. Easily the best performance this team has put forth in the preseason. No Khris Middleton for Milwaukee, but no Joe Harris, Seth Curry or TJ Warren for Brooklyn. – 9:24 PM
Kane Pitman @KanePitman
Ben Simmons has looked superb tonight in Milwaukee. Defence, facilitating, looking to score when going down hill and not shying away from contact. Flanked by KD and Kyrie, he’s going to be a handful and no, he doesn’t need to shoot the three to be incredibly impactful in BKN. – 9:10 PM
Kyle Goon @kylegoon
Darvin says that Matt Ryan will “definitely” get some minutes tonight with LeBron and Russ. Calls the player on a training camp contract “a diamond in the rough” and says “hopefully he’ll be a Laker long-term. – 8:28 PM
Dave McMenamin @mcten
The Lakers will start LeBron, AD, Russ, Beverley and Lonnie Walker tonight vs. MIN and Darvin Ham says he will use a regular season type rotation through the first three quarters. – 8:16 PM
Jovan Buha @jovanbuha
Darvin Ham says the Lakers will start the following group tonight:
Russell Westbrook
Patrick Beverley
Lonnie Walker IV
LeBron James
Anthony Davis – 8:16 PM
Mark Medina @MarkG_Medina
Lakers coach Darvin Ham shares his starters vs T-Wolves: Westbrook, Beverley, Walker, LeBron and AD – 8:16 PM
Jim Owczarski @JimOwczarski
#Nets lead the #Bucks 21-20 with 3:03 to go in the first quarter.
Durant and Irving have four points each, Simmons had four assists.
Brooklyn just 0-for-3 from behind the three-point line.
Jrue Holiday has 11 points to lead all scorers. Antetokounmpo has four. – 8:00 PM
Eric Nehm @eric_nehm
With only a few healthy wings and the big starting lineup tonight, it was fun getting to see Jrue Holiday defend Kevin Durant.
Did not know if we’d get to see that in the preseason. – 8:00 PM
Rob Peterson @ShotDrJr
Sandro Mamukelashvili drawing a foul on KD? Now I’ve seen everything. – 7:57 PM
Jim Owczarski @JimOwczarski
At least for parts of this one at Fiserv Forum, this one could be a fun watch.
Jrue Holiday, Jevon Carter, Bobby Portis Jr., Giannis Antetokounmpo and Brook Lopez start for the #Bucks while Ben Simmons, Kyrie Irving, Kevin Durant, Royce O’Neale& Nic Claxton start for the #Nets. – 7:08 PM
Brian Lewis @NYPost_Lewis
Simmons, Irving, Durant, O’Neale and Claxton start for the #Nets vs the #Bucks. – 7:04 PM
Kristian Winfield @Krisplashed
Nets starters tonight vs. Milwaukee: Simmons, Irving, Durant, O’Neale and Claxton – 7:04 PM
Nick Friedell @NickFriedell
A couple pregame notes from Nash: Joe Harris (foot) is feeling better and progressing in the right direction. Nash is optimistic that he’ll be ready for the opener. As far as tonight goes, Nash said there’s a chance that KD, Kyrie, Simmons play a little more than 25 min. – 6:10 PM
Chris Biderman @TheWarriorsWire
Warriors Wire celebrates the brilliance of Stephen Curry with a photo gallery of his 50-point games. warriorswire.usatoday.com/gallery/stephe…4:02 PM
Dalton Johnson @DaltonJ_Johnson
The Warriors usually are searching for ball handlers behind Steph Curry and their top players.
That doesn’t appear to be the case this season nbcsports.com/bayarea/warrio…2:08 PM
Nick Friedell @NickFriedell
Seth Curry is with the Nets on this trip. He’s going through some drills with the group but still hasn’t been cleared for 5-on-5 work yet as he continues his ankle rehab. He’s hopeful to be ready for the opener, but wants to see how his ankle responds this week. – 12:28 PM
Kylen Mills @KylenMills
Steve Kerr says Steph Curry organized conversations amongst the team and facilitated the healing process with Draymond Green, Jordan Poole and other players. Curry’s leadership continues to shine & assuming the Warriors move past this, he’ll be a big reason why. #dubnation1:01 AM
Chris Biderman @TheWarriorsWire
Despite 49 combined points from Steph Curry and Jordan Poole, it wasn’t enough against the Lakers on Sunday night in the preseason. warriorswire.usatoday.com/2022/10/09/war…1:01 AM
Marcus Thompson @ThompsonScribe
Kerr said Steph Curry has been working hard behind the scenes and Jordan Poole and Draymond Green got together and had a great discussion that will help the team move forward.
“This just feels right,” Kerr said of their decision to bring Draymond back – 12:45 AM
Aaron J. Fentress @AaronJFentress
The Warriors, without Curry, Klay, Poole, Wiggins and Green, are up 60-41 on the Blazers and shooting 57.9% from the field. In the second quarter. – 10:58 PM
Kendra Andrews @kendra__andrews
Stephen Curry, Jordan Poole, Kevon Looney and Andrew Wiggins will all rest tonight.
Donte DiVincenzo, Moses Moody, Jonathan Kuminga, JaMychal Green and James Wiseman will start. – 8:18 PM
Anthony Slater @anthonyVslater
Warriors are giving Steph Curry, Jordan Poole, Andrew Wiggins and Kevon Looney the night off vs Blazers. Steve Kerr likes to give his vets a preseason game of rest. They scrimmaged earlier today. – 8:18 PM
Alex Schiffer @Alex__Schiffer
Today’s story is up. Injuries have defined the Nets in recent years. Opening night is roughly a week away and the status of Joe Harris and Seth Curry among others remain uncertain. On the current injury report: theathletic.com/3681198/2022/1…5:50 PM
Dalton Johnson @DaltonJ_Johnson
Luka Doncic is an amazing young talent. Outlets continuing to rank him ahead of Steph Curry still makes no sense https://t.co/gd2ygohE4w pic.twitter.com/43gSAKNSWA4:00 PM

Erik Slater @erikslater_
Steve Nash gave several injury updates today at practice.
Joe Harris, Seth Curry, T.J. Warren, and Edmond Sumner dealing with ailments ahead of opening night one week from today. clutchpoints.com/nets-news-broo…3:36 PM
Duane Rankin @DuaneRankin
#Warriors Curry, Thompson Poole avg 64.4 ppg regular season, 63.4 playoffs. 2021-22 #NBA champs.
#Celtics Tatum, Brown, Smart 62.6 regular season, 64.1 playoffs.
#Suns Booker, Ayton, Paul 58.7 regular season/playoffs.
Can Booker, Ayton, Paul or Bridges avg. 62-65 this season? pic.twitter.com/8LGQLUATXN1:48 PM

Brian Lewis @NYPost_Lewis
Edmond Sumner has a minor hip strain. Steve Nash on whether Seth Curry (ankle) will be ready for the #Nets‘ Oct. 19 season opener vs. the #Pelicans: “Possibly. We’ll see. It might be too much for me to commit to that right now. But we’ll see how it goes.” #NBA1:43 PM
Kristian Winfield @Krisplashed
Amending my earlier tweet, where I said Steve Nash is hopeful Seth Curry will play in season opener. That is not what he said:
“Possibly, we’ll see. It might be too much for me to commit to that right now. But we’ll see how it goes.” #Nets1:26 PM
Brian Lewis @NYPost_Lewis
Steve Nash did add the hope is that Seth Curry (ankle) will be ready for the season opener. #nets12:55 PM
Barbara Barker @meanbarb
Seth Curry will not play this week. Hope had been he would be ready for final preseason game Friday. Hope is Curry (ankle) will be ready for start of season. pic.twitter.com/jlTJyzAO9D12:55 PM

Kristian Winfield @Krisplashed
Edmond Sumner has a hip strain, Seth Curry isn’t playing in any of the final two preseason games, Joe Harris is very unlikely to play against Milwaukee, and TJ Warren is still set to be reevaluated in November. Royce O’Neale acquisition is critical early. #Nets12:52 PM
Kristian Winfield @Krisplashed
Kevin Durant and Seth Curry shoot-off pic.twitter.com/PL5ZZ4E5rd12:52 PM

Alex Schiffer @Alex__Schiffer
Steve Nash said Joe Harris still has foot soreness. Won’t play tomorrow in Milwaukee. Seth Curry is progressing but won’t play this week. The hope was he could play in Friday’s preseason finale. Nash said it’s too early to commit to Curry not being ready for the season-opener. – 12:50 PM
Nick Friedell @NickFriedell
Nash says Joe Harris still has soreness in his foot. He will not play tomorrow vs. Milwaukee. Seth Curry will not play in the final two preseason games as he continues ankle rehab. Nash is uncertain whether Curry will play in the regular season opener. – 12:42 PM
Brian Lewis @NYPost_Lewis
Seth Curry is not expected to play either remaining preseason game. #nets12:41 PM
Alex Schiffer @Alex__Schiffer
Seth Curry running baselines at Nets’ practice Tuesday as he makes his way back from ankle surgery. pic.twitter.com/0y7RXwQeNR12:35 PM

Sam Smith @SamSmithHoops
Who’s the Bulls’ Alpha? It’s a team sport, but all the best ones have one, and we know who they are: Curry, Giannis, Luka, KD, Jokic, Embiid, Jimmy, LeBron. Can a team ultimately succeed without The One?
on.nba.com/3ysX9Xq12:13 PM
Chris Biderman @TheWarriorsWire
Despite 49 combined points from Steph Curry and Jordan Poole, it wasn’t enough against the Lakers on Sunday night in the preseason. warriorswire.usatoday.com/2022/10/09/war…10:01 PM
Connor Letourneau @Con_Chron
On how Stephen Curry is helping the Warriors navigate these chaotic times: sfchronicle.com/sports/warrior…8:59 PM
Rich Hoffman @rich_hofmann
That was a fun set from Doc with Tucker at the 5: Harden runs off the Iverson Cut for the empty side pick-and-roll (The Seth Curry Play) but Tucker pops right to his office in the corner. – 7:23 PM
Adam Zagoria @AdamZagoria
Louisville returners Sydney Curry, El Ellis and Jae’Lyn Withers have been named team captains for the 2022-23 men’s basketball season. – 3:13 PM

More on this storyline

Kevin Durant said that, during a decade and a half in the NBA, he can’t remember seeing another player getting punched like Poole was. “It’s rare,” Durant said. “It’s rare. I’ve been in the league 16 years, and I’ve never seen that until the other day on camera. You hear about it with MJ and you hear about it with Bobby Portis, but there’s nothing that’s happening every year. It’s very rare that something like that happens. “It’s none of our business. But it happened to be part of our daily conversation because we’ve seen the videos. We’ve all got our opinions, but to be honest, mine’s don’t matter. It is what it is.” -via ESPN / October 13, 2022
Durant and Green ultimately healed their relationship, and the Warriors went about their business, something they’re trying to do again almost four years later in the wake of this latest episode. But as Durant watches the process unfold, he sees a stark difference between then and now. “That’s not the same situation,” Durant told ESPN. “Somebody got punched in the face … It’s no comparison to that. It was just some words that being — I heard people say that that happens a lot in the NBA. I had never seen nothing like that before. But what me and Draymond did a few years back, that s— happens all the time. So it’s easy to get through something like that, but I don’t know what this situation is like.” -via ESPN / October 13, 2022
Although Durant and Poole, who was drafted by the Warriors in 2019, never crossed paths as Golden State teammates, they have built up a bit of a relationship thanks to their shared relationship with multiple members of the Warriors coaching staff. Durant noted, however, that his friendship with Poole is not “to the point where I can text him or call him and talk to him about it.” “It seems cool, everybody’s back to normal,” Durant said. “Draymond is playing next game, Jordan was playing last game. So I guess it’s back to normal. Anything around our sport that doesn’t just involve the game of basketball — once it gets to that type of stuff, I try to stay away from it. It has nothing to do with anybody else but those people in the locker room.” -via ESPN / October 13, 2022
Stephen Curry ($93.1 million), Kevin Durant ($91 million), Giannis Antetokounmpo ($86.5 million) and Russell Westbrook ($72.1 million) fill out the top five behind James. Curry has the NBA’s highest salary for the sixth straight season at $48.1 million. Milwaukee Bucks star Antetokounmpo is the only player in the top 10 under the age of 32. Los Angeles’ two clubs, Lakers and Clippers, each landed three players among the top 15 earners, although the Houston Rockets are paying 86% of John Wall’s $47.4 million salary this season after a buyout. -via Sportico / October 13, 2022
Kylian Mbappé, Lionel Messi, Cristiano Ronaldo and Neymar all earn higher playing salaries than any NBA star, but soccer can’t match the depth of big contracts in basketball. Those four are the only soccer players expected to make $30 million in base salary this season (bonuses will also push Erling Haaland over that mark). In the NBA, more than 40 players will earn at least $30 million this season. Off-court earnings estimates were compiled through conversations with those familiar with NBA endorsement deals. Also included are royalties from sneaker deals, as well as earnings from memorabilia, appearances, media and businesses tied to their celebrity. We exclude investment income unless it is connected to an endorsement agreement. The figures are all before taxes and any agent fees. -via Sportico / October 13, 2022
A month prior, Lillard’s Portland Trail Blazers had been eliminated in the first round for the second straight season, leaving the guard uncertain about his future with the franchise. James had suffered an early playoff exit himself, and was looking to recruit a star guard to Los Angeles. Ever the salesman, he extended Lillard an invitation to his sprawling Brentwood estate. “He was just like, ‘Pull up to the house,’” Lillard told me recently. “And I’m like, shit, I’m out here. Tomorrow is the only day I ain’t got nothing planned out. I can pull up for a little bit.” Now Lillard was seated across from James and Anthony Davis, who needed help in their quest for another title. That evening, they indulged in expensive wine and Italian cuisine and discussed their plans for the future. “We just chopped it up just about the possibilities,” Lillard said. -via The Ringer / October 13, 2022
Warriors general manager Bob Myers joined broadcasters Bob Fitzgerald and Kelenna Azubuike in the booth during the second quarter of Golden State’s preseason game against the Portland Trail Blazers on Tuesday night at Chase Center, where he suggested that Curry might just be the greatest face of a franchise in the history of sports. “I stole this from somebody, but they said this: ‘best face-of-the-franchise in the history of sports, Steph Curry,’” Myers said. “Like who’s better?” “When it comes to the unselfishness, the pride, the credentials, staying in the same place for his entire career.” -via NBC Sports / October 12, 2022