Denmark’s kits at the 2022 World Cup will feature understated logos of the federation and kit manufacturer Hummel, which said the jerseys will serve as a protest against the human rights record of Qatar.
Hummel explained its motivation behind the kits in an Instagram post on Wednesday, which included a new all-black kit that the manufacturer said was “the color of mourning.”
“With the Danish national team’s new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record,” Hummel said on Instagram.
“That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons. We don’t wish to be visible during a tournament that has cost thousands of people their lives. We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation.
“We believe that sport should bring people together. And when it doesn’t, we want to make a statement.”
https://www.instagram.com/p/CjDEvi3KxVm/
FIFA rules prohibit political statements on World Cup jerseys, but the Danish kits should comply with those regulations as they won’t contain any words or symbols that are an explicit protest.
A report in The Guardian last year that said 6,500 migrant workers had died in the lead-up to the World Cup. There are also ongoing questions over Qatar’s treatment of women and the LGBT community.
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