Puma dropped its 2022 collection of international away kits on Monday, and the backlash was swift and merciless.
The manufacturer released 13 away kits in total, including six from countries that will compete at the 2022 World Cup: Switzerland, Uruguay, Senegal, Serbia, Ghana and Morocco.
Puma’s usage of a template across most of the kits struck a nerve with several observers, with a centralized box for a player’s number visible across almost all of the designs.
Also at issue: 10 of the 13 kits are white, with Senegal, Ghana and Paraguay the three countries that will feature non-white away kits.
Here is a sampling of the reaction across Twitter after Puma released its 2022 away kits.