NBA sponsorship revenue rose 12.5% during the 2021-22 season to a record $1.64 billion, according to a new report from consultancy IEG and its Sponsorship Intelligence Database. The total is up 90% from five years ago. A bevy of new arena naming rights and jersey patch deals added an additional $180 million to NBA coffers this season, with cryptocurrency pacts responsible for roughly 70% of the new money.