UNC basketball guard [autotag]Caleb Love[/autotag] made the decision to return to the program for his third season following a run to the Final Four last year. Love improved his game drastically from a year ago and is expected to be one of the best players in the country to return this season.
But Love’s return means more than just the basketball court.
The guard is set to cash in on NIL deals with his return and on Monday, he took a big step forward in reaping the rewards of that. Priority Sports announced that they have signed Love to their agency, representing him with NIL opportunities:
Welcome, 𝐂𝐚𝐥𝐞𝐛 𝐋𝐨𝐯𝐞! 🖊💙
Thrilled to announce we're representing @caleb2love for #NIL! pic.twitter.com/E5LsNGVSWD
— Priority Sports (@PrioritySports) May 23, 2022
Love did have an NIL deal last year but his return certainly ups his value for the upcoming season. On3 tracks players with NIL evaluations based on how they play and their social media reach. With Love’s play in the NCAA Tournament, the guard upped his value to $312K in April.
That number now sits at $354K and should continue to increase as the months go on. Now, let’s see how Love cashes in on those deals.
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