Gbemisola Abudu: One of the amazing …

Gbemisola Abudu: One of the amazing things about the platform the NBA brings is that it’s a perfect intersection for all things culture: food, music, fashion and art. Nigeria has become a purveyor of culture in Africa. How do we bring all of that together for the NBA brand in Nigeria? We have over 200 million people. How do you get a larger percentage of that population to develop an affinity for basketball and specifically develop an affinity for the NBA? We have so many exciting plans. I’m really, really excited.