Colorado Rockies outfielder Charlie Blackmon has partnered with MaximBet to become the first active Major League Baseball player to sign as a sportsbook ambassador.
According to ESPN, his role with the online sportsbook will include appearances in marketing campaigns, promotions and social media content, and at fan events. MLB policy doesn’t allow for Blackmon to promote betting on baseball, but there’s no rule against his ability to endorse the company in general.
Prior to the league’s new collective bargaining agreement this offseason, marketing and sponsorship deals with sportsbooks were limited to the league and teams. Blackmon is the first player to capitalize on the latest CBA, which allows for players to get those deals.
As Nazty as we want to be 😤
Introducing our newest ambassador, Charlie Blackmon, the first-ever active baseball player to sign with a sportsbook. 🤝
Welcome to the family @Chuck_Nazty! #MaximBet pic.twitter.com/NKuBqll3KV
— MaximBet (@MaximBetUSA) April 20, 2022
MaximBet is a newer sportsbook that only operates in Colorado, where Blackmon has starred his entire 12-year career, including four All-Stars selections.