Three-time NBA All-Star and Utah Jazz guard Donovan Mitchell is launching a new TV special to help student-athletes capitalize off of the name, image and likeness (NIL) rule changes in college sports. The special, entitled “Donovan’s Keys to the Game”, will debut on NBA TV on March 21 at 6:30 p.m. ET in collaboration with the NBA and NBPA. The show will focus on educating students as they navigate the new opportunities of personal branding, strategy and monetization that come with the policy which allows student-athletes to profit from their name, image and likeness.