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The Cincinnati Bengals had one primetime game all year before playing in a trio of playoff games and earning a Super Bowl berth.
Turns out they’re a pretty big draw when given the chance.
According to the NFL, the conference championship games were the most-viewed television programs since Super Bowl LV. They averaged 49.6 million viewers between television and digital and nearly 100 million unique viewers.
That’s obviously great news for the NFL, but a pretty good mark for the Bengals, too. They haven’t been viewed as primetime worthy very often lately, but that whole tune has changed over the last month as the national side wakes up to the team’s fun personalities and winning ways on the field.
It sure doesn’t hurt that the AFC title game against the Kansas City Chiefs went to overtime, of course. But given the impressive numbers and their spot in the Super Bowl, it feels safe to pencil in at least three primetime games for the Bengals next year.
Both games also rank as the two most-watched television programs since Super Bowl LV. Additionally, 60% of Americans using television in NFL windows on Championship Sunday were watching NFL games – the highest share for Championship Sunday on record.
— Adam Schefter (@AdamSchefter) February 1, 2022
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