When in La La Land …
Used car e-commerce company Vroom is back in the big game commercial lineup in 2022, joining the impressive list of companies that will have a spot running during breaks in the action from Los Angeles.
It will be just the second overall appearance for the brand, which made its Super Bowl debut in 2021 with a dark-comedy spin on a relatable nightmare of the car-buying world—used car salesman.
This year, the company continues that identifiable theme by expressing the absolute struggles of selling a used car online in a new way.
A Broadway musical number, titled “Flake the Musical.”
Choreographed by “La La Land” choreographer Mandy Moore, the catchy and feel-good production has been released ahead of Super Bowl 56 and will be one of the first spots to go live when the 34th USA TODAY Ad Meter opens on 2/9.
To complement the in-game spot, Vroom has also produced a behind-the-scenes look at the campaign, taking the 56 hours of rehearsals and trimming it down to 30 seconds.
Check it out.
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