That NBA Top Shot sales plummeted since the initial explosion isn’t a surprise. In fact, one company executive said that because NBA Top Shot was a beta test phase product, there were no real financial expectations. And because the NFT/crypto industry remains in its infancy, there still are no firm sales goals. “There is no plan. We still consider it a beta,” said Caty Tedman, Dapper Labs’ head of partnerships, in a phone interview last week. “We didn’t know what this industry would look like. … No one has a blueprint for this, so we’re trying to create a blueprint for ourselves.”