It’s not necessarily out of the ordinary for a rapper or an entertainer of some sort to have their own signature shoe line.
I mean, think about it. You’ve got folks like Kanye West, Beyoncé, Travis Scott and even Pharrell all with their owns signature shoe lines and their own apparel.
So it makes a lot of sense for a guy like J Cole to have a signature shoe. But for him to have a signature basketball shoe? As a rapper? Yeah, that’s wild.
That’s right. Cole has a signature basketball shoe. The same way that Kyrie Irving has a signature shoe, J Cole has a signature shoe.
And we talk about why it makes sense on this episode of Special Delivery.