Super Bowl commercial fans, get ready for The Big Game Summit!
This year two of the leading authorities in Big Game ad coverage—USA TODAY and Adweek—are partnering to co-host a live virtual event on February 4 at noon ET. The Big Game Summit will feature the latest commercial trends and analysis, as well as predictions for this year’s lineup of hopeful spots being rated by USA TODAY Ad Meter panelists.
Alongside Adweek, the event will also highlight marketing and media leaders’ Big Game playbooks while discussing the challenges that 2020 presented and how marketing has shifted in this new (and unexpected) landscape.
You can see the lineup of guests here.
One of the highlights of every Super Bowl is the commercials, capturing the intrigue of the millions of fans who eagerly await the breaks in between the on-field action. And with 30 seconds of airtime costing upwards of $5.6 million, that eager anticipation is just as prevalent for the marketing agencies and brands, too. The invested time—from creative think-tanking in the concept phase to the pressure of the rollouts and beyond—is a journey that rarely gets told before each group settles in for showtime.
Until now.
The event is free and open to everyone: Industry people, creatives—even students and teachers in marketing fields—and, of course, the fans of the Big Game spots that capture such a massive part of pop-culture engagement every year.
Important note: In the event that Super Bowl LV is postponed to February 28, 2021, this event will be rescheduled for February 26, 2021. There will be no need to reregister — existing registrations will be carried over to the new date, if necessary.