Which Matthew?
Flat…Matthew?
It took less than 15 seconds—and one hashtag—for Doritos to create some of the first Super Bowl LV commercial buzz this past week, after releasing a teaser starring television host Jimmy Kimmel and actress Mindy Kaling. In it, the two briefly chat about a Mystery Guest and his “new look” before Kimmel welcomes…
A week later, we now have the answer to this #FlatMatthew enigma.
Take an exclusive, first look at the newest Doritos 3D Crunch teaser:
https://www.youtube.com/watch?v=R0u_DTdijkI
F-L-Y-I-N.
The follow-up act—though still hilariously vague—hints at the larger Super Bowl spot which highlights Doritos 3D Crunch, a nostalgic and popular request by fans of the snack brand that is making a Super Bowl appearance some 20 years after its first.
That 1998 ad— “The Laundromat”—finished seventh in the USA TODAY Ad Meter ratings (8.33), while also making Ali Landry a household name.
And though few might need an introduction to Matthew McConaughey, perhaps this “new look” will have the same type of effect on February 7.
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