Blockbuster deal: Callaway announces merger with Topgolf

On Tuesday, October 27th, Topgolf and Callaway announced that the two companies would merge.
One reason Callaway decided to purchase Topgolf was because 23 million visitors went to a Topgolf venue in 2019 and many of those were non-golfers who later picked up the game.
“Together, Callaway and Topgolf create an unrivaled golf and entertainment business,” said Chip Brewer, president and CEO of Callaway, who will lead the combined company after the merger.
Topgolf will join Ogio, Travis Mathew and Jack Wolfskin under the Callaway brand.
Callaway previously owned 14% of the company and made their first investment into Topgolf in 2006.
Topgolf has 58 locations in the United States alone, and also owns the company Toptracer, the technology used to allow viewers to follow balls as they fly through the air.
This same technology will also be available at driving ranges called Toptracer Range, allowing golfers to see their ball flight as they practice.
The merger is expected to be finalized in early 2021

On Tuesday, October 27th, Topgolf and Callaway announced that the two companies would merge.
One reason Callaway decided to purchase Topgolf was because 23 million visitors went to a Topgolf venue in 2019 and many of those were non-golfers who later picked up the game.
“Together, Callaway and Topgolf create an unrivaled golf and entertainment business,” said Chip Brewer, president and CEO of Callaway, who will lead the combined company after the merger.
Topgolf will join Ogio, Travis Mathew and Jack Wolfskin under the Callaway brand.
Callaway previously owned 14% of the company and made their first investment into Topgolf in 2006.
Topgolf has 58 locations in the United States alone, and also owns the company Toptracer, the technology used to allow viewers to follow balls as they fly through the air.
This same technology will also be available at driving ranges called Toptracer Range, allowing golfers to see their ball flight as they practice.
The merger is expected to be finalized in early 2021