Compared to the average regular season ratings, the viewing audience for the first two weeks of seeding games was up 325% in the Philippines, 130% in Spain, 88% in Mexico, 79% in Lithuania and 29% in Italy, per NBA data. Those numbers were aided by a record number of games airing in primetime internationally. Of the 88 seeding games, 41 games aired in primetime in Latin America and 40 aired in primetime in Europe, the Middle East and Africa on League Pass and various broadcast partners, by far the most ever in a two-week span.