Jason Wright says name change is about identity; ‘Bigger than a logo’

One of the biggest projects for Wright to take on as president is deciding a new team name in Washington, which he said will be a process.

While the celebrations and congratulations are prevalent in Washington today with the announcement that Jason Wright has been hired as the first Black team president in NFL history, pretty soon the 38-year-old will have to get down to business and focus on the changes that he’s been hired to oversee in a franchise that has suffered some bumps and bruises over the past several months, and years.

One of the biggest things that Wright will be focusing on over the next several months is helping to decide on a new team name in Washington, something that is long overdue and much-needed to help the culture shift in D.C. When talking on Good Morning America on Monday, Wright explained that he’s aware of the weight that this decision holds, and it’s something that will take some time.

“What we’re actually doing is much more than a new name. It’s actually a new identity, a new way of engaging with the world,” Wright said. “It’s going to inform the new way we embed in the community, the way we engage with fans. So it’s much bigger than just a name or a logo or whatever you’re going to put on the jersey.”

Jerseys and logos aside, there is a clear desire in Washington to keep some of the old traditions alive that were prevalent decades ago when the storied franchise was among the best in the NFL. In order to get this decision right, and find a way to please fans, and players, and sponsors, it’s going to take quite a while to come to a decision.

“It’s going to be a longer process, and it’s going to engage the fans intensely, it’s going to engage the sponsors intensely, and by the end of this, it’s going to be a community decision that we make as a Washington Football community.”

It’s clear that the desire to have everyone come together and decide on a new and hopefully bright future is incredibly important. Wright made sure to note that on Monday, and the name change process will be in good hands with him going forward.

[vertical-gallery id=39210]