BetMGM signs with PGA TOUR as an official betting operator

The PGA TOUR and BetMGM sign multi-year content and marketing relationship.

The PGA TOUR and BetMGM announced a multi-year content and marketing relationship, with BetMGM becoming an Official Betting Operator of the PGA TOUR.

BetMGM, in joining the TOUR’s Official Betting Operator program, will have rights in the United States to use PGA TOUR marks, advertise within TOUR media and TOUR partner platforms, plus content and video rights, which allows BetMGM Sportsbook platforms to create pre- and post-game betting programs. They can also distribute highlights to users who have placed bets within their platforms.

“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming in a released statement. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”

BetMGM is currently licensed for legal sports betting in seven states, which include Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia. They plan to be in eleven states by the end of 2020.

Looking to place a legal golf bet in CO, IN, NJ and WV online? Place your bets now at BetMGM Sportsbook.

Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”

PGA TOUR sports betting is one of the most popular sports betting offerings provided by BetMGM Sportsbook through their various platforms, which include apps available for download on iOS and Android. They provide the latest golf betting odds, enhanced offers and multiple betting formats.

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Gannett may earn revenue from audience referrals to betting services.  Newsrooms are independent of this relationship and there is no influence on news coverage.