Kinexon’s SafeZone tags are the latest tool the NBA and NFL are using to monitor social distancing and also to provide contact tracing in the event a player tests positive. It’s all part of the new reality as sports leagues are investing their money and resources into tools to allow them to return to action safely. The German-based company, has been working with more than 100 professional sports teams for years on performance tracking, but it decided to pivot once coronavirus struck.