Mahadevia said that nearly 7 million Americans belong to some form of Facebook group dedicated to fitness. The platform has hosted fitness content with partners including CrossFit and Ironman athletes, but this time will focus on Overtime’s Gen Z-heavy core demographic, which includes countless teenagers who’ve had summer training camps canceled. Nate Robinson, Tyler Herro, and Katie Austin are among the video hosts, as well as some of Overtime’s own talent.