For those who happened to be in the building when James sat uncomfortably in that purple and white gingham shirt across from reporter Jim Gray – engaging in tedious small talk and empty platitudes before turning the league on its head – the moment still resonates a decade later. They’ve had visitors walk onto the court looking for the place where James became a meme. They recall the awkward silence when the mystery team was revealed, the boisterous sound of angry New York Knicks fans outside smashing bottles in frustration with James coming so close to their home to deliver a rejection. They remember that the only time James expressed any joy that night was when he was waving at kids and smiling during commercial breaks.