“Kobe was like my big brother so when he got involved with BODYARMOR, I was all in,” Harden said. “Bringing so many incredible ambassadors together for this campaign, I think we’re all wanting to inspire people to be their best selves because that’s what Kobe and what we all want to emulate. This campaign is an embodiment of his mentality and serves as a reminder to all of us that you really are the only one that can make you better.”