ShotTracker and other companies are trying to land an eventual deal to have the NBA and NCAA and other leagues use their motion-tracking technology in balls and to put such sensors on players. The goal is to create customized next-gen metrics for coaching, players, medical staff, media, fans and gamblers. “Over the last several years we have worked with both Wilson and Spalding chipped balls. Wilson makes an incredible and imperceptible chipped basketball. At this time, I don’t know how this switch impacts the process for the NBA,” Ross said via email.