In North Carolina, agents who wish to represent athletes in marketing or contract negotiations are required to register with the state before they make contact with anyone who has amateur status. It is a relatively cheap and easy process. It costs $200 to submit an application, a paltry sum for those who are getting a cut of six- and seven-figure deals. The legal drama between Zion Williamson and Gina Ford, a marketing representative for Prime Sports, has brought this law, which is called the Uniform Athlete Agents Act, into focus.
In North Carolina, agents who wish to …
