“The only reason we haven’t played games after June 12 in the past is because our TV partners [see] HUT’s—homes using television—drop significantly,” Cuban said in a recent interview. “Well the TV landscape has changed dramatically over the last three-four years.” The conventional thinking: the weather gets warmer, fewer people watch television, ratings plummet. And they do. But some television executives see any ratings drop reflecting the lack of effort often put into summer programming as the timing of it. Broadcast networks pull top rated scripted shows off the air in the spring and bring them back in the fall.