The Los Angeles Rams pulled back the curtain on their new look Monday, revealing their redesigned logo and updated team colors. The uniforms will be unveiled at some point later this spring, allowing fans to digest this part of the brand refresh for now.
To the surprise of some, the leaked hat with the L.A. logo was indeed real, though the actual logo itself features a gradient design that spruces it up a bit.
As is the case with every major change to a franchise, fans had mixed reviews and feelings about the new logo and colors. Some like the look of the alternate Ram head, while others wish the team would’ve stuck to its roots with that as the primary design.
Here’s how Twitter reacted to the big reveal.
Welp. pic.twitter.com/HzpjuaDTNA
— The Legend of Wagger Vance (@hotdaddywags) March 23, 2020
I was warned by somebody in the know that "LA" logo was the real one. I mentally accepted it a bit ago, but the more I look at it, the more I like it. I really do like how the white "A" fades into the yellow horn too.https://t.co/NXNyQStqNP
— Sosa K (@QBsMVP) March 23, 2020
The actual Ram doesn’t look bad.
This should have just been the logo @RamsNFL pic.twitter.com/S279CwjpBo
— Ry (@JustRyCole) March 23, 2020
— Tyler Conway (@jtylerconway) March 23, 2020
My god it is beautiful, meaning it is uglier than in even my wildest imagination. I, too, love the "$10 hat from Walgreens in 2002" vibe. https://t.co/iChWAWVs6g
— Patrick Daugherty (@RotoPat) March 23, 2020
Ugh…
— Bate™ (@NoPlanB_) March 23, 2020
Wow I hate it so much. So much.
— Nick (@NickVez) March 23, 2020
I’m super-excited about the new tanning salon that’s opening soon. pic.twitter.com/tc4pPsShJo
— Matt Maiocco (@MaioccoNBCS) March 23, 2020
This is fire https://t.co/QxpcPt46Xd
— Kyle Madson (@KyleAMadson) March 23, 2020
I like the Rams logo, i dunno
— Steven Ruiz (@theStevenRuiz) March 23, 2020
I actually think the logo is pretty cool. The shading makes a big difference. What bothers me is the way the font isn't symmetrical. The angle of the L to the A, the way the word "RAMS" kinda looks like it's falling off a table. pic.twitter.com/pRafymSerj
— The Legend of Wagger Vance (@hotdaddywags) March 23, 2020
I kinda dig the Ram head logo?
— Joe Dolan (@FG_Dolan) March 23, 2020
— mansur (@mansurshaheen) March 23, 2020
At least they kept the right colors!
— Ry (@JustRyCole) March 23, 2020
The #Rams just grew a mullet. https://t.co/CBB6SMMsVw
— Mike Tanier (@MikeTanier) March 23, 2020
Hey, when are the RAMS announcing their new logo? This is pretty fitting for the Chargers! https://t.co/NFmlOfTKN9
— Matt Lombardo (@MattLombardoNFL) March 23, 2020