“You try to find what the market is and while it’s not definitive like it is when you’re negotiating an NBA contract, you hearrumors and dig for information to find out what other players were paid,” said a top NBA agent. “You also have to talk to every company. By having conversations with every company as opposed to just one or two, you get a valuation and understand what the market will bear for that particular client.” “Larger agencies have a clear-cut advantage when determining market values for players,” former NBA agent Matt Babcock said. “They will naturally have a better grip on the marketplace, as they engage in more negotiations with each shoe company due to representing more clients.”