The day Rams fans have been waiting a while for is almost here. On Monday at noon PT, the team will unveil its new logo and colors, pulling back the curtain on a project that’s been in the making for years.
Anticipation has grown in recent weeks, too, after a widely hated “L.A.” logo leaked on a draft hat recently. It has Rams fans hoping the team isn’t going to reveal that as its primary logo, and according to COO Kevin Demoff, it probably isn’t.
In a letter to season-ticket holders, Demoff hinted that the logo will look different than the leaked one.
On Monday, March 23 at noon PST, we will host a live stream on therams.com and our social channels during which we will reveal our new logos and colors to our fans. We have loved seeing all of the creative ideas and feedback on social media throughout this process and are excited for you to continue this journey with us. Giving back to our community and inspiring Angelenos is at the heart of our organization, so it is fitting that we will showcase our new look as part of the Te”LA”thon. Furthermore, anyone who donates to the Te”LA”thon has a chance to win a Rams hat donning our new brand, while supplies last. And don’t worry – it’s not the hat that you saw on social media a few weeks ago.
Demoff’s wording is very calculated, as is everything he’s said throughout this process. He says the hat being given away isn’t the one that leaked, but that doesn’t mean it won’t just be a hat with a non-draft version of the logo.
But still, that sure seems like good news for anxious fans who are nervous that they’ll have to wear hats with this logo on it for years to come.
So this #Rams new logo hat that leaked on Reddit is legitimate. That’s the new logo. Thoughts? pic.twitter.com/mTZMeseS2f
— Charles Robinson (@CharlesRobinson) March 8, 2020
Demoff didn’t reveal any other details, but he did mention that the new uniforms are also coming later this spring. It was previously reported that they’ll be revealed after the draft.
Later this spring, after years of planning, designing and receiving considerable input from our fans, we will roll out our new uniforms. We look forward to sharing them with you in the coming months.
It won’t be long before we get to see what colors the Rams are going with, and whether the ram head will remain the focal point of the logo.